In the centre of our business model is SiteTalk.com. This Global multi-lingual social networking platform was pre-launched in the end of 2009 and achieved astonishing interest and explosive growth. From the out-set and through-out the vision has been that this is the heart in the middle of our business model. Using the viral nature of the web distributors have the opportunity to spread the word about Unaico, easily signing people onto our SiteTalk platform. Apart from the normal communication, sharing and networking benefits, our companies also make available product and services opportunities, purchases of which become commissionable in our compensation plan
From the perspective of a new entrant to our business, a typical case study would be this:
John introduces Mary to SiteTalk.com. She join the community, discovers that several of her friends are already in-volved, introduces more to the community, and enjoys communicating and sharing with her group of people, friends and family. She discovers several social groups that share her values and interests. Occasionally she purchases something from banner advertising of goods and services that match her desires and aspirations. Through the new people that she introduced she is vaguely aware that her network is building and numbers hundreds and then thousands of people.
One day partway through all of this, she is sent a congratulatory note informing her that she now has the opportunity to upgrade her membership for free. She accepts the terms and conditions and to her astonishment she starts to receive communications that she is starting to accumulate SiteTalk Cash on her account, a small percentage override on the sales realised in her network, which she can use to purchase products and services. She also has the option to upgrade her membership to become a distributor and earn commissions. A small trickle grows into a supplemental income, a sup-plemental income grows into a significant income, and one day she attends a company sponsored event and realises that there is more available. She gets serious and starts, with John’s help, building her Unaico and SiteTalk business in earn-est.
Of course, in contrast to Mary, we have attracted an unprecedented number of powerful network leaders who are joining with eyes wide open to the potential of our business model. What they are attracted to is the fact that our business model is fresh and new in the Direct Selling industry; love the fact that we are creating a social networking and Direct Sales hybrid; appreciate the power of having a friction-free fast build, using non-physical products and no geographical borders to expansion; respect the Direct Selling experience of the management team; and in most cases have looked for years for a company that genuinely believes in a true business partnership with the field leaders.
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